YOU think content is just ‘posting pretty pics’ — no strategy, no story, no scroll-stopping intent.
YOU treat reels, TikToks, and carousels like one-size-fits-all — platform-specific content is foreign territory.
YOU freeze when someone says “engagement drop,” “CTR,” or “retargeting.”
YOU think ‘paid vs organic’ is a salad menu, not a content distribution plan.
YOU ignore analytics — because who needs data when you’ve got vibes, right?.
YOU can’t turn a last-minute staff event into Insta gold with a slick edit and snappy copy.
YOU think employer branding is just HR’s problem.
YOU write captions like it’s 2009 — hashtags galore, no hook, no voice.
YOU ghost when things get reactive — no comms crisis instincts, no agility.
YOU rely solely on AI tools for creativity — and believe us, it shows.
YOU think ‘on-brand’ is just about colours and logos, not energy, tone, or community.
YOU don’t see content as part of the bigger brand narrative — you’re just ticking boxes, not building culture.
YOU treat the internal newsletter like a chore, not a chance to shape internal buzz.
