YOU ghost your accounts after sealing the deal.
YOU think revenue grows on autopilot — if you’re not obsessively fine-tuning plans by brand, segment, and season, this ain’t your lane.
YOU can’t talk strategy without pulling a face.
YOU treat forecasting like a shot in the dark — if you’re not constantly revisiting volumes and OTB, you’re flying blind.
YOU forget who’s who — if you can’t build real rapport with key stakeholders or remember who runs what in your key accounts, keep it moving.
YOU play the waiting game — but in wholesale, silence kills deals.
YOU get lost in spreadsheets and forget the street — if you don’t know what’s happening in Paris vs. Prague, or Milan vs. Malta, you’re out of touch.
YOU forget retail’s a runway — and your brand just missed its strut.
